Wealth management firms across Asia are planning to implement generative AI tools to supplement relationship managers’ client-facing investor content, such as market outlooks and analyst reports, according to a 30 July report from Accenture.
Accenture’s Future of Asia Wealth Management report, which is based on a survey of more than 4,500 investors and 650 RMs and 16 interviews with senior executives of wealth firms across 10 Apac markets, suggests that improving content-related client engagement could increase revenues by 6-8% annually – an increase in the tens of millions of dollars.
Personalised investment content is currently an overlooked need as nearly half of surveyed clients say they do not receive relevant, personalised content even though it was rated as the most important proposition offered by wealth managers. Around 37% of firms say they do not send content regularly.
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